J. Fingas@jonfingasDecember 16th, 2021In this post: Spotify, news, gear, Whooshkaa, internet, expert services, acquisition, podcasts, streaming, radioJakub Porzycki/NurPhoto by means of Getty Images
Spotify has bought an additional audio system, and this time it is hoping to bring radio into the modern-day period. The streaming company has obtained Whooshkaa, an Australia-centered company that gives a resource to convert radio broadcasters’ demonstrates into podcasts. Spotify plans to integrate the tech into its Megaphone suite for podcasters with a clear objective — stations could even further financial gain from exhibits by supplying advertisement-supported podcast episodes.
Whooshkaa could also strengthen some of Spotify’s other initiatives. Founder Rob Loewenthal famous Whooshkaa also had speech-to-textual content (and text-to-speech) technology, smart home integration and “organization grade” podcasting instruments. Neither Spotify nor Whooshkaa pointed out using this tech to automobile-transcribe podcasts or in any other case increase podcasting options, but it wouldn’t be shocking if some of this know-how carried over.
The enchantment of the purchase is very clear. If Spotify can persuade much more radio networks to offer you podcasts, it could extend its catalog and lure additional listeners. Even if handful of of those people demonstrates turn out to be exclusives, Spotify could prosper as radio listening declines and a lot more stations glimpse for means to supplement their standard on-air advertisements.
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