BRUSSELS : Europe’s business chief Thierry Breton has warned Alphabet CEO Sundar Pichai that he plans to rein in U.S. tech giants through a raft of new rules to control the excesses of a “Wild West” internet.
Breton issued the warning in a video-convention call with Pichai late on Thursday, according to a statement from the European Commision.
The feedback arrived immediately after a Google inner doc outlined a 60-working day tactic to counter the European Union’s drive for challenging new tech rules by finding U.S. allies to press again in opposition to Breton.
The simply call was initiated by Google just before the document was leaked.
Breton will announce new draft guidelines recognised as the Electronic Services Act and the Electronic Markets Act collectively with European Opposition Commissioner Margrethe Vestager on Dec. 2.
The policies will set out a checklist of do’s and don’ts for gatekeepers – on the net firms with industry energy – forcing them to share data with rivals and regulators and not to advertise their solutions and products unfairly.
“The Internet are not able to keep on being a ‘Wild West’: we need to have apparent and clear regulations, a predictable surroundings and well balanced legal rights and obligations,” Breton explained to Pichai.
“All the things that is permitted offline should really be authorised on-line and all the things that is forbidden offline need to be banned on line,” he explained.
Breton told Pichai that he would boost the EU’s ability to control unfair behaviour by gatekeeping platforms, so that the Internet does’t just advantage a handful of providers but also Europe’s little- and medium-sized enterprises and business people.
“Europe’s situation is obvious: everyone is welcome on our continent – as long as they regard our rules,” he explained to Pichai.
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