Xiaomi and Leica to launch a co-branded phone in July

R. Lai@richardlaiMay 23rd, 2022In this short article: information, gear, smartphone, Xiaomi, Leica, mobileXiaomi to launch a Leica-branded phone in July 2022. Xiaomi

Following some previously rumors, today Xiaomi at last confirmed its “lengthy-phrase strategic cooperation” with Leica, and that they have been co-developing a flagship smartphone forward of its July 2022 launch. This will be the German digicam firm’s newest mobile imaging collaboration following Sharp, Huawei and Panasonic. 

Xiaomi isn’t really the initial Chinese phone maker to leverage the photography know-how from a renowned digicam brand. In late 2020, Vivo followed the footsteps of Sony in addition Nokia and joined forces with Zeiss, with the most up-to-date release staying the X80 series. Much more just lately, Oppo and OnePlus started releasing handsets that had been jointly formulated with Hasselblad, including the Locate X5 series and the OnePlus 10 Pro.

Xiaomi hasn’t shared substantially else about this impending merchandise, but our money’s on Qualcomm’s model new Snapdragon 8+ Gen 1 processor, along with the normal vintage imaging aesthetics and filters from Leica’s side. Name-intelligent, it’ll possibly be “Xiaomi 12 Ultra” or probably kickstarting a “Xiaomi 13” collection. In the press release, CEO Lei Jun added that “this cooperation will provide a robust enhance to Xiaomi’s imaging method.” We shall obtain out much more in July.

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