Virgin Hyperloop appears to have dropped its Virgin branding

D. Cooper@danielwcooperNovember 4, 2022 6:12 PMIn this post: information, equipment, Hyperloop, Hyperloop One, Virgin Hyperloop, DP GlobeHyperloop 1

Something’s heading on at Virgin Hyperloop, the startup trying to bring Elon Musk’s eyesight of large-velocity trains to existence. At some point in the very last number of months, the corporation has quietly improved its title back to Hyperloop A single, the brand it utilised involving 2016 and 2017. Its web-site has been scrubbed cleanse, too, using an old stock graphic of the XP-1 examination pod and the assert that “It’s a new working day at Hyperloop Just one,” way too.

This isn’t just a internet site issue, as the Twitter, LinkedIn and Instagram accounts have all reverted to the previous brand and identify as very well. And the improve has to be rather new — a tweet posted October 22nd continue to carried the Virgin symbol and identify. While we cannot speculate on precisely what prompted the adjust, it appears to be a deliberate work toward de-branding. Seemingly, Richard Branson and Virgin are now no extended keen to share a model with the logistics corporation. 

The business has undoubtedly witnessed a quantity of variations by means of this 12 months, laying off 111 staffers and abandoning its a lot-hyped attempt to construct a passenger system. Following that, majority operator DP Earth mentioned that it would pivot towards working with the technology for logistics, enabling the building of “inland ports” to ferry cargo containers to their eventual spot more rapidly than the existing process.

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We have achieved out to Virgin, Hyperloop A single and (companion) DP Entire world in the hope of receiving some type of clarification on the change, and will update this if we hear back again.

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