Twitter tests in-app 'shops' for brands and businesses

K. Bell@karissabeMarch 9th, 2022In this post: information, equipment, twitter, creators, buyingSOPA Photos through Getty Photographs

Twitter is launching one more experimental procuring characteristic, with in-app storefronts for brand names and firms.

The function, referred to as Twitter Retailers, builds on the “shop module” it released past summer season. But although the shop module only allows companies to showcase a handful of solutions on their profile web site, the most recent update offers the suppliers a dedicated, comprehensive-display area for up to 50 products. A handful of companies have by now enabled the outlets, while the features are now accessible to “hundreds” of makes, according to Twitter. The stores are only viewable for US Twitter end users who use the application in English for now.

Twitter

Even though Twitter is billing the characteristic as an “experiment,” the enterprise has hinted that it has a lot more substantial ambitions in the place. The corporation mentioned at its most modern analyst working day presentation that it sees e-commerce as a key opportunity. Procuring also ties in nicely with Twitter’s modern embrace of monetization attributes for creators, and the enterprise has piloted procuring capabilities in livestreams.

Updated with extra facts about how many corporations have access to retailers.

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