S. Dent@stevetdentMay 31st, 2022In this post: news, equipment, technology, partnership, Lumix, cameras, L squared, mirrorless, Leica, PanasonicEngadget
Panasonic and Leica have formed a new collaboration called L² (L squared) that will see them jointly build cameras, lenses and imaging technology, they announced. Both of those businesses are by now part of the L-Mount mirrorless alliance (alongside with Sigma and Leitz) and Panasonic has loaned its digicam tech to Leica. Having said that, the new partnership goes further, as they will use “jointly produced technologies” in their respective lens and digital camera items, even though the L² branding will aspect in future internet marketing routines.
“By this collaboration, the two organizations will jointly spend in new systems that can be incorporated into digital camera and lens products and solutions, and will incorporate jointly produced technologies into just about every other’s Leica and Lumix products and solutions to additional enhance their product capabilities,” the press release states. “Likely forward, Leica and Lumix will make the most of L² Technology, which will open up up new choices for artistic digicam consumers, in their marketing pursuits in order to build a collaborative method above the long expression.”
There’s no word on when we are going to see the fruit of this collaboration. It does make some feeling, though, as Panasonic tends to get overshadowed by Canon, Sony and Nikon, inspite of manufacturing excellent cameras — particularly for online video. Meanwhile, Leica has a sterling reputation for lens high-quality, but will get considerably considerably less regard for its mirrorless cameras because they’re mostly rebadged, overpriced Panasonic versions. By collaborating, Panasonic could gain some status off Leica’s legendary status and lens high-quality, while Leica will get entry to Panasonic’s technological chops.
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