Fender is buying studio gear company PreSonus

I. Bonifacic@igorbonifacicNovember 1st, 2021In this report: information, equipment, Fender, songs, guitar, PreSonusTerrence O’Brien / Engadget

Fender is shopping for PreSonus, a organization which is ideal recognised for its studio recording equipment and software. The guitar maker announced the acquisition, which nonetheless needs regulatory approval, on Monday. Fender did not disclose the money conditions of the deal, but it did trace at its upcoming plans for the firm.

“While most guitar and bass gamers continue to plug into amplifiers, several also plug their instruments into interfaces, making use of virtual amps and effects to generate their appears. Players of all ranges are paying out additional time on the net than ever just before and employing a variety of products and solutions and technologies to master, observe, jam and execute, document and share,” the firm explained. “Fender envisions an ecosystem that seamlessly integrates components and software program to produce an effortless end-to-stop experience for shoppers at all degrees in their creative journey, and joining forces with PreSonus can make that feasible.”

Integrating software and components alongside one another is a thing Fender has been accomplishing for a though with its applications and amps. We’ll have to see what the enterprise does with PreSonus, but it is easy to visualize a upcoming wherever it could present electronic versions of its legendary amps in its pursuit of its “all levels” eyesight.

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